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MUFTI, one of the leading menswear apparel brands announced the launch of its new concept store in Ahmedabad. The flagship store, spread across 1,500 sq.ft., is located at CG Road and houses the complete range from MUFTI’s latest collections. With a strong focus on providing progressive fashion to its customers, the brand seeks to further propel its goal of becoming a global brand with Indian roots.
“2019 has been a positive year and we are hopeful to continue with the same growth momentum in the coming year. There is a significant increase in awareness about the fashion trend among the people in smaller towns and cities. We see immense potential in tier II and III markets for expansion,” said Deepak Bansal, Director, Cantabil.
The worlds favourite sandal just made an entry into the Indian market in time. If you don’t have a pair of sandals that you can throw into your suitcases for the holidays, then head to Birkenstock for the perfect pair.The German shoe manufacturer of the iconic sandals with the famous footbed opened its first mono-brand store in the Capital
Arun Sirdeshmukh attributed the growth of his company to the new customer category whose growth stands at a staggering 80% in Amazon Fashion. He remarked on the attention given to reasonable price quality equation, convenience of availability, product selection and vernacular digital communication as the top reasons for continued new customers.
In the backdrop of these challenges the Chairman thanked the government for taking the initiative in recognising the incidence of state and central tax levies and their impact on the competitiveness of exported textile goods by announcing the new Scheme of the Remission of Duties or Taxes on Export Products i.e. RoDTEP, which he hoped will address the issues of duties and taxes suffered by the entire value chain.
A new entrant in the market is Modarta, which was launched in 2018 by Kamakshi Gupta, a NIFT alumnus. Modarta specialises in embroidered and printed scarves, stoles and shawls in cashmere and silk for both men and women. These cashmere stoles are hand embroidered in India and handwoven in Europe, South and East Asia.
“Sales growth was good in many markets in the fourth quarter. In India, sales increased 33 percent in local currency, in Poland by 21 percent, in Mexico by 18 percent and in Russia by 12 percent. In Sweden, sales increased by 7 percent, while sales in the US and the UK increased by 6 and 3 percent, respectively, said H&M Chief Executive Officer Karl-Johan Persson said.
India’s apparel market is estimated touch over Rs 4 lakh crore in 2022, according to data from McKinsey’s FashionScope. Indian wear is the biggest piece of the pie in today’s day and time and it isn’t showing any signs of slowing down. Women’s Indian wear is estimated to contribute to a rough 80 percent, currently at USD$ 18.6 billion and expected to grow at a CAGR of 7.60 percent to reach US$ 38.5 billion by 2027.
“Seeing the rise in popularity of thermal wear among consumers, a huge growth is perceived in the thermal wear segment,” says Todi. “Thermal wear has become a winter essential and the range for men, women, and kids is in huge demand at the present. Looking at the ongoing trend, an almost 100 percent growth is anticipated in the thermal wear category in the future.”
After serving the company for over 20 years as Chairman of the board, Stefan Persson has decided not to stand for re-election at the AGM on May 7, 2020, paving way for current CEO Karl-Johan Persson to succeed him in the role. The company’s board of directors has therefore appointed Helena Helmersson as the new CEO of H&M Hennes & Mauritz AB.
However, today the word ‘Pashmina’ is used indiscriminately, and many scarves made from natural or synthetic fiber are sold under this name, creating confusion in the market. To curb this confusion, brands are introducing innovation in fabric and textile with multiple bases like silks, linen, cotton, mohair and cashmere besides the obvious wool. They are focused on experimenting with new blends to light weight product ranges.
Welcoming his successor Akhilesh Prasad, President & CEO, Fashion & Lifestyle Business, Reliance Retail, IFF’s Outgoing Chairman Suresh J, MD & CEO, Arvind Brands & Retail, said, “The fashion retail business in the country and across the globe has undergone a radical transformation in the past few years. I cannot think of a better person to take over as IFF Chairman than Akhilesh Prasad who has built a billion dollar fashion brand in the last 3-4 years.”
Regarding sustainability, Atherley said that CCI will introduce the new U.S. Cotton Trust Protocol, a program that provides U.S. cotton farmers a voluntary way to formally document and communicate common elements of best management practices – a significant step that further shows that U.S. cotton is shrinking its environmental footprint.
Modern sweatshirts are light weight and feature a contemporary range of colours and designs. “The shift towards light weight fabrics have also been witnessed in the sweatshirt segment. It has transformed from heavy fleece and with hoods to easy light weight or crew neck products offered in bright shades and with fun graphics. As a product it has become more younger inlook and feel. Lighter sweatshirts have allowed for extension of category usage occasion,” states Doshi.
Some 58.2 percent of Mothercare shoppers switched from the retailer that they regularly purchase baby and children’s clothing, equipment and toys from in the past two years (though they may not have stopped shopping at Mothercare altogether). The most popular reason for switching was to access a greater range of brands (47.3 percent), followed by lower prices (42.3 percent) and greater product choice (36.2 percent). Less than one-fifth of those that switched cited the closure of their local Mothercare store as a motivation, indicating that the vast majority of shoppers could find what they were looking for elsewhere.
“Karl-Johan and the team have done an amazing job to secure the future of the H&M group. I am fully convinced that he will do an excellent job also as Chairman of the Board. I believe strongly in Helena, who with her long and solid background within the H&M group, now takes over as CEO,” says Stefan Persson.
“Earlier, the market for jackets in India was absolutely necessity based. Over the years, increasing fashion awareness, rising aspirational lifestyle habits and the need for seasonal clothing, have been instrumental in intensifying this category. Nowadays jackets are somewhere between formal and street wear and are used as a fashionable product with high level of comfort,” adds Pragati Srivastava, Director and Brand Head, Parx.
Men’s ethnic Indian fashion brand, Manyavar, was established in 1999 by Vedant Fashions with the aim of keeping traditional fashion sensibilities in vogue at a time when western wear takes up most of people’s closet space. Known for offering exclusive ethnic-inspired clothing at affordable prices, the brand caters to confident, charming and stylish men who proudly flaunt their ‘desi avatar’ on weddings, parties and other special occasions.
Sabyasachi, hailing from Kolkata, launched his eponymous label in the summer of 1999. Today he has grown the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has 5 flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.